What’s New in SAS Data Surveyor for Clickstream Data 2.2

SAS Data Surveyor for Clickstream Data is part of the Customer Intelligence suite of solutions and integrates with the SAS Web Analytics, SAS Marketing Automation, SAS Digital Marketing, and SAS Real-Time Decision Manager products. This integration provides support for processing campaign information and preparing the information for analysis and reporting.

Integration with SAS Real-Time Decision Manager allows for real-time campaign content to be presented to the Web site visitor based on information specific to the visitor’s session. Any subsequent activity as a result of user actions taken upon the presented content will be tracked. This can help with determining the success of campaigns and analyzing customers’ responses to different types of content presented within a campaign.

New support for multi-byte character data provides the capability to process and display data containing multi-byte encoded characters. New default processing uses the UTF-8 character encoding.

Enhanced SAS Page Tag functionality includes the ability to track the following:

Clickstream Jobs have been re-organized to provide both tutorial and template jobs. Tutorial jobs provide a way to learn the basics of clickstream processing, while template jobs use parallel processing to perform high-performance ETL for production environments. In support of tighter page tag integration with SAS Real-Time Decision Manager, a new job has been added.

New columns are provided for tracking searches performed on pages internal to the Web site. In addition, by using the SAS Page tag functionality, search result counts can be obtained.

User agent processing has been enhanced to identify a larger number of browsers, browser versions, and operating systems, while improving the processing performance.

You now have greater control over character positioning when reading records from a web log. This feature enhances the ability to properly read various log types.