Training Console
My Training
Contact Us

Goutam Chakraborty

Goutam Chakraborty

PhD, Business; University of Iowa
MS, Statistics; University of Iowa
B. Tech, Mechanical; Indian Institute of Technology, Kahargpur

Languages spoken: English, Bengali, Hindi

Using SAS since 1986    Teaching SAS since 1988

Using JMP since 2009    Teaching JMP since 2010

Professional experience:
Professor (Marketing) at Oklahoma State University, Founder of SAS and OSU Data Science and Predictive Analytics Certificate Program, Founding Director of Graduate Certificate in Business Data Mining.

Courses I teach include

Customer Segmentation Using SAS Enterprise Miner
Text Analytics and Sentiment Mining Using SAS
Getting the Most Out of Testing in Direct/Internet Marketing
Customer Life Cycle Management Using SAS

Facebook profile:

LinkedIn profile:

Twitter account:

Authored/coauthored works:

Text Mining and Analysis: Practical Methods, Examples, and Case Studies Using SAS
Contemporary Data Base Marketing
Teaching Consumer Analytics in Advertising and IMC Courses: Opportunities and Challenges
Planned vs. Unplanned Timing Changes in Payment and Product Receipt: Implications for Sales Promotion and Services Management Strategy
A Multidimensional Scale for Measuring Country Image

Notable achievements:

SAS Distinguished Professor Award
Regents Distinguished Teaching Award
Outreach Faculty Excellence Award
Outstanding Direct Marketing Educator Award
Professor of the Year Award

Invited speaker at conferences

Analytics 2013 (2013)
SAS Global Forum (2013)
DMEF Research Summit (2012)

What students are saying:

Dr. Chakraborty made the class very relatable to common business practices and scenarios. My concern going into the class was that it would be all theory without any real application and I was very pleased that this was not the case.
Professor Goutam is AMAZING! This is the first SAS class I attended which I didn't feel I was in a SAS training. I felt that I'm in a Statistics class. Thanks Prof Goutam! I enjoyed your class! You are AWESOME!
Overall this was a great course. It was very advance, however the take-home material is thoroughly written and provides multiple resources to continue education outside of classroom.

What is the best part about teaching?
Participants who are very knowledgeable and bring a wide variety of experiences with them. This makes teaching so much fun and frankly I learn every time I teach a BKS course.

Do you have any hobbies, favorite activities, or hidden talents?
Playing competitive bridge

What is your favorite movie, book, artist, or musician?
Musician - Kishore Kumar

This page was created using SAS software.