When you use a priority optimization scenario with a customer-level constraint in SAS Marketing Optimization, the results might be incorrect. This problem only occurs when all four of the following criteria are true:

• None of the values of the communication measure used in the constraint are 0.
• At least one of the values of the communication measure is not 1 (standard cell-size constraints and contact policies do not cause the problem).
• The constraint does not have a communication filter. Or, if it does have a communication filter, the filter includes all of the communications (that is, it does not exclude any communications from the constraint).
• The constraint does not have a customer filter.

To work around this issue, add a constraint with a customer filter, even if the filter includes every customer (for example, where Age >= 0).

Click the Hot Fix tab in this note to access the hot fix for this issue.

Operating System and Release Information

A fix for this issue for SAS Marketing Optimization 6.4 is available at:

A fix for this issue for SAS Marketing Optimization 6.3 is available at:

A fix for this issue for SAS Marketing Optimization 6.1_M1 is available at: