Frequency capping, the ability to limit the exposure of creatives over a specified timespan, can be applied in SAS Intelligent Advertising for Publishers to a creative format and at the campaign, flight, and creative levels. It can be applied to impressions, clicks, and conversions.

Frequency capping in SAS Intelligent Advertising for Publishers is evaluated strictly, meaning that if the value is reached at any level [creative format, campaign, flight, or creative levels] SAS Intelligent Advertising for Publishers will not consider the object [and any hierarchical dependents] for delivery. For example, if the cap has been met at the campaign level any flights in that campaigns will not be considered for delivery.

Frequency capping for clicks or actions results in SAS Intelligent Advertising for Publishers not serving the creative associated with the click or action until the visitor is qualified to see it again under the frequency capping policy.

When specifying a "per day" period, note that this is a calendar day meaning "midnight to midnight", not a 24 hour timespan.

Here are the available periods or durations that can be entered: [note: you must use use an integer value with any period, for example you can enter "1 hour" but not "hour"]:

X second(s)
X minute(s)
X hour(s))
X day(s)
X month(s)
X year(s)

• "Month" is 30 days, not the actual number of days of a specific month.
• "Over Lifetime" means "during the life of the campaign or flight". A time period cannot be entered for this. Enter in the quantity of impression desired for the cap in this field.
• "Per Session" means "during the visitor's current SAS Intelligent Advertising for Publishers session". The default session length is 10 minutes, which means that the session will expire for a specific visitor if they have not made an ad request in 10 minutes. A time period cannot be entered for this. Enter in the quantity of impression desired for the cap in this field.

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