"JP Isson and Jesse Harriott are outstanding leaders in this field. If you want to succeed with analytics, you must read this book!"
Vice President of Marketing, SiSense, and coauthor of Drive Business Performance: Enabling a Culture of Intelligent Execution
"In today’s ultra-competitive world, leveraging analytics to help companies manage their path forward is a must. Win with Advanced Business Analytics does a great job of providing an understanding of business analytics and creating a framework to build upon. The authors bring great experience and knowledge to help explain a critical and complex topic."
CEO, ForeSee, and author of Managing Forward: How to Move from Measuring the Past to Managing the Future
"At LifeCare, we are passionate about using analytics to drive innovation and business growth. This book provides executives and managers with useful guidance for using business analytics to drive results. I recommend reading and applying the concepts and frameworks of Win with Advanced Business Analytics."
"Win with Advanced Business Analytics provides a blueprint for how analytics can impact the bottom line of an organization and helps business leaders make the most of their analytics investments. It’s a must-read in today’s big data environment."
@ C Level Columnist, Marketing News, and President, Market Strategy Group
"In today’s world, an analytical, data-driven approach to business is table stakes. Win with Advanced Business Analytics has been written for those of us who need an introduction or an update on the state-of-the-art/science. It is comprehensive and practical. It suggests approaches and concrete real-life solutions to complex business challenges while remaining nontechnical and fun to read. A great reference for today’s decision makers!"
Chief Product and Marketing Officer
"A great overview of analytics and best practices for the business leader. It will be a critical resource for anyone looking to get the most out of their analytics initiatives and is a must-read for both newcomers and seasoned vets."
"Finally, a book that provides straightforward, accessible, and proven approaches to dealing with the massive amount of information collected by companies. Isson and Harriott give managers the analytical tool not only to see the forest from the trees but also to capitalize on the picture."
PhD, Professor, Department of Management, John Molson School of Business
"Business analytics focuses on developing new insights and understanding of business performance based on concrete data and statistical methods. This book is a good guide to help you compete and win with advanced analytics."
President and CEO
"Win with Advanced Business Analytics offers the business leader a clear path of how analytics can impact the organization."
"Whether you work in marketing research, customer relationship management, social media, customer experience management, web analytics, or have to use all of these inputs in developing your organization’s strategic planning efforts, this book will open your eyes. The authors present an integrated approach to customer and competitor information analysis. They define the domain, explain the disparate functions, give great and timely company examples, and tie it all together. This book is certain to cause more than one company to reorganize how it approaches analytics."
Professor of Marketing
"Retail is a highly competitive industry, and part of our success is due to how we leverage big data and analytics. Win with Advanced Business Analytics is a key resource for leaders looking to gain insight and direction regarding how data assets can be used to impact the bottom line of their organization."
Tween Brands Agency Inc., d/b/a Justice
"This book is great for managers and students who would like to learn how to apply advanced business analytics. The conceptual framework and case studies presented here are a must-read."
PhD, Assistant Professor of Marketing