Customer Data Integration: Reaching a Single Version of the Truth Reviews
"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dyché is to be complimented for her thoroughness in interviewing executives and presenting CDI."
Philip Kotler, S. C. Johnson & Son
Distinguished Professor of International Marketing
Kellogg School of Management, Northwestern University
"In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dyché's new book makes that job a lot easier than it has been."
Jack Trout, Author, Differentiate or Die
"Jill and Evan have not only written the definitive work on Customer Data Integration, they've made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers—their most important asset—while at the same time giving IT some practical tips for implementing CDI and MDM the right way."
Wayne Eckerson, Author, Performance Dashboards
The Data Warehousing Institute