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SAS e-books have moved to RedShelf!

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Save 40% off our May e-book of the month!

Segmentation Analytics with SAS® Viya®: An Approach to Clustering and Visualization

by Randy Collica

Better understand your customers using segmentation analytics in SAS® Viya®!

Segmentation Analytics with SAS® Viya®: An Approach to Clustering and Visualization demonstrates the use of clustering and machine learning methods for the purpose of segmenting customer or client data into useful categories for marketing, market research, next best offers by segment, and more. This book is  designed for analysts, data miners, and data scientists who need to use the all in-memory platform of SAS Viya for the purposes of clustering and segmentation. 

Enter coupon code BOM40MAY at the RedShelf store checkout to receive your discount!  Offer expires midnight, May 31, 2022, ET.

Author Spotlight

David Dickey

David A. Dickey

David A. Dickey, PhD, is a William Neal Reynolds Distinguished Professor of Statistics at North Carolina State University, where he teaches graduate courses in statistical methods and time series. An accomplished SAS user since 1976, an award-winning teacher, and a prolific and highly cited author, he co-invented the famous Dickey-Fuller test used in SAS/ETS software.