This course provides the detailed administrative knowledge and skills that you need in order to maintain, customize, tune, and troubleshoot an existing implementation of SAS Marketing Automation.

Lernen Sie, wie Sie / Learn how to

• add new users and control their access to SAS Marketing Automation
• customize the solution with new user-defined fields
• schedule SAS Marketing Automation campaigns
• use the Setup workspace to further customize and tune the solution
• locate and modify business context properties
• modify server settings to tune system performance
• set up SAS stored processes for use in SAS Marketing Automation
• maintain files and relational database tables used by the solution
• use administrator utilities to release tables, create channels, and load treatments
• perform backups
• update solution metadata
• renew SAS software and apply hot fixes
• troubleshoot campaign execution issues
• change logging levels and search logs for error messages and other useful information.

Zielgruppe / Who should attend

Administrators who are responsible for maintaining SAS Marketing Automation after implementation

Verfügbare Schulungsformen / Formats available	Dauer (kann variieren, Details s. Terminliste)
E-Learning:	6 Stunden/180 Tag	Systemvoraussetzungen

There are no formal prerequisites for this course. Before attending this course, you should have basic skills using Microsoft Windows and Windows-based software, and be familiar with business issues and processes for marketing campaigns. Knowledge of the interface for SAS Marketing Automation is helpful but not required.

In diesem Kurs wird mit folgenden Software Modulen gearbeitet / This course addresses SAS Customer Intelligence Tools, SAS Marketing Automation Software

Architecture and Flow

• SAS Marketing Automation Architecture
• client interfaces
• initial configuration
• campaign processing

Application Access and Security

• introduction
• creating users and groups
• setting permissions
• working with roles

The Common Data Model

• introduction
• initial configuration
• history tables
• lookup tables
• user-defined fields
• customization

Scheduling

• introduction
• scheduling servers
• scheduling using SAS Customer Intelligence Studio
• scheduling using SAS Management Console
• resolving scheduling issues

Administrative Tasks in SAS Customer Intelligence Studio

• overview of the Setup workspace
• managing business context properties
• working with environment variables
• using the Administration worksapce

Tuning and Performance

• Stored Process and Workspace Server settings
• Web Application Server settings
• Database Management System settings

Maintenance

• setting up stored processes for users
• maintaining the file system and DBMS tables
• utilities for administrators
• updating metadata
• backing up SAS Marketing Automation
• updating your SAS software
• updating license files

Troubleshooting

• troubleshooting overview
• using logs
• using SAS Technical Support