This course provides an overview of SAS Real-Time Decision Manager 6 and prepares you to build the resources needed to construct inbound marketing decisions using the solution. You can purchase Virtual Lab time to complete the practice exercises within the e-learning course.
Learn how to
- Navigate the SAS Real-Time Decision Manager interface.
- Create campaign definitions, identifiers, events, reply definitions, and other resources needed to build and implement inbound campaigns.
Who should attend
Advanced campaign designers and others responsible for creating resources needed to design and implement marketing campaigns using SAS Real-Time Decision Manager
Before taking this course, you should know how to do the following using SAS Real-Time Decision Manager 6:
- Navigate the SAS Customer Intelligence Studio interface.
- Create campaigns and diagrams using SAS Real-Time Decision Manager.
- Create treatments.
- Arbitrate treatments.
- Create history campaigns.
You can gain this knowledge by taking the SAS Real-Time Decision Manager: Creating and Managing Campaigns course.
This course addresses SAS Customer Intelligence Tools, SAS Real-Time Decision Manager software.
Course Introduction
Business Context Concepts
Custom Details, Custom Detail Tags, and Custom Detail Groups
Campaign Definitions
Identifiers
Events
Reply Definitions
Response Definitions
Data, Web, and SAS Processes
Business Rules
Models
Global Contact Rules
Self-Learner Processes
Global Variables
