Design of Experiments for Direct Marketing
This course deals with the concepts and techniques that are used in the design and analysis of experiments. The course primarily focuses on direct marketing applications, but it is also relevant for someone interested in designing experiments in the fields of physical, chemical, biological, medical, economic, social, psychological, and industrial sciences; engineering; or agriculture. This course teaches you how to design efficient marketing experiments with more than one factor, analyze the results that your experiments yield, and maximize the information that is gleaned from a marketing campaign. Factorial and fractional factorial designs are discussed in greater detail.Learn how to
Who should attendBusiness analysts, market researchers, and anyone interested in designing, conducting, and analyzing experiments specially for marketing campaigns
Before attending this course, you should
This course addresses SAS/GRAPH, SAS/QC, SAS/STAT software.
This course also addresses SAS/IML and SAS/STAT. Without SAS/IML, you can still generate many of the designs used in this course. Without SAS/QC, none of the designs in the final chapter can be generated.
Introduction to Experimentation