This course addresses SAS Customer Intelligence 360 Discover. You learn how to work with the data model and how to query data marts.
Learn how to
- identify data tables in the solution data model and the columns for specific modifications to address analytics business needs.
Who should attend
Data analysts, business analysts, and other personnel who need to be familiar with the data model in order to query data marts and create analytic reports
It is helpful if you have knowledge of settings and configurations for SAS 360 Discover and the concepts and terminology of web analysis. Also, you need to know how to use SAS Enterprise Guide to make advanced queries. You can gain this knowledge by completing the SAS Enterprise Guide 2: Advanced Tasks and Querying course.
This course addresses SAS Customer Intelligence 360 software.
Introduction to SAS Customer Intelligence 360- introduction
- extended customer view
- exploring the course environment
Key Concepts in Understanding the Data- sessions and visits
- originations
SAS 360 Discover Data Model- solution data entities
- data cleansing techniques
- solution subject areas
Subject Areas- session
- detail, goal, downloads
- transaction, error, media
- form, search, promotion
- product, cart, custom attributes
- extended customer view
