SAS Marketing Automation: Designing and Executing Outbound Marketing Campaigns
This course shows you how to design and execute marketing campaigns using SAS Customer Intelligence Studio 6.5. Specifically, you learn how to create a campaign, work with nodes to define the campaign audience, set up a Communication node, assign offers to groups, and schedule and execute a campaign. The course also addresses how to create different types of subgroups when you create the target population, set up A/B tests, and work with groups that have different subjects.
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Who should attend
There are no formal prerequisites for this course. Before attending this course, you should have basic skills using Microsoft Windows and software based on the Windows environment, and be familiar with business issues and processes for marketing campaigns.
This course addresses SAS Customer Intelligence Tools, SAS Marketing Automation software.