Business Knowledge Series course
This course teaches the concept of market basket analysis and how to implement the technique using SAS Enterprise Miner. It discusses the underlying computations in association analysis and how to interpret them. Participants will learn how to prepare data to be able to derive product associations. Simple association analysis and sequence analysis are presented. The course also shows how to implement market basket analysis with product taxonomy/hierarchy. Hands-on examples and exercises are provided to reinforce ideas learned.
Learn how to
- use market basket analysis in addressing business objectives
- identify relevant quantities in detecting product associations
- prepare data for market basket analysis
- perform and interpret simple association analysis
- run sequence analysis
- implement market basket analysis with product taxonomy/hierarchy
- use market basket analysis results to generate possible business actions
Who should attend
Practitioners who want to learn how to detect product associations, especially for industries/businesses with many product offerings, may attend the course. For those with SAS Enterprise Miner, this course will teach you how to apply market basket analysis using the software.
There are no prerequisites to this course, although some SAS experience would be helpful.
