Business Knowledge Series course
This course teaches the concept and application of incremental response modeling (or net lift modeling) and how to implement the technique using SAS Enterprise Miner. It discusses how to set up samples and prepare data for incremental response modeling. Participants will learn how to perform variable selection to optimize incremental response. Approaches to incremental response modeling are introduced. The course also shows how to diagnose an incremental response model and interpret its results. Hands-on examples and exercises are provided to reinforce ideas learned.
Learn how to
- use incremental response modeling in addressing business objectives
- set up samples and prepare data for incremental response modeling
- perform variable selection to optimize incremental response
- build incremental response models
- diagnose an incremental response model
- interpret the results from an incremental response model
Who should attend
Business users and analysts want to learn the methods in incremental response (or net lift) modeling. For those with SAS Enterprise Miner, this course will teach you how to apply incremental response modeling using the software.
There are no prerequisites to this course, although some SAS experience would be helpful.
