Incremental Response Modeling Using SAS Enterprise Miner
Business Knowledge Series course
This course teaches the concept and application of incremental response modeling (or net lift modeling) and how to implement the technique using SAS Enterprise Miner. It discusses how to set up samples and prepare data for incremental response modeling. Participants will learn how to perform variable selection to optimize incremental response. Approaches to incremental response modeling are introduced. The course also shows how to diagnose an incremental response model and interpret its results. Hands-on examples and exercises are provided to reinforce ideas learned.Learn how to
Who should attendBusiness users and analysts want to learn the methods in incremental response (or net lift) modeling. For those with SAS Enterprise Miner, this course will teach you how to apply incremental response modeling using the software.
There are no prerequisites to this course, although some SAS experience would be helpful.