This overview course introduces key concepts, terminology, and functionality for SAS Marketing Automation, and the instructor provides demonstrations. If you want hands-on practice using the solution, you might be interested in the SAS Marketing Automation: Designing and Executing Outbound Marketing Campaigns course.
Learn how to
- use SAS Customer Intelligence Studio
- define the target groups and subgroups for a marketing campaign
- set up holdout control groups
- schedule and execute campaigns
- access and reuse data in other campaigns
- manage and monitor campaigns.
Who should attend
New users who want to learn about the solution, executive sponsors, anyone gathering requirements for implementation planning, and current users who want a refresher
Formats available | Standard duration | | |
Classroom: |
1.0 half-day | | |
|
There are no formal prerequisites for this course.
This course addresses SAS Customer Intelligence Tools, SAS Marketing Automation software.
This course addresses SAS Customer Intelligence and is relevant for customers who have SAS Marketing Automation 6.