This course provides an overview of SAS Real-Time Decision Manager. It introduces key concepts, terminology and functionality, and it includes demonstrations presented by the instructor. If you need detailed understanding of how to build campaigns and hands-on practice using the solution, you should take the course SAS Real-Time Decision Manager: Creating and Managing Campaigns.

Learn how to explain the benefits of using SAS Real-Time Decision Manager and describe the basic steps in creating a campaign.

Who should attend

Executives and senior managers who need a high-level understanding of SAS Real-Time Decision Manager, and anyone gathering requirements for an implementation of the solution

Formats available	Standard duration
Classroom:	1.0 half-day

There are no prerequisites for this course.

This course addresses SAS Customer Intelligence Tools, SAS Real-Time Decision Manager software.

The course is relevant for customers who have SAS Real-Time Decision Manager 6.

Introduction to SAS Real-Time Decision Manager

• introduction to the solution
• creating and implementing campaigns
• inbound campaign basics

The Campaign Diagram

• the Start and Reply nodes
• the Process node
• the Filter node
• the Branch node

Treatments and Replies

• assigning treatments
• specifying Reply variable values
• treatment arbitration using scoring

Finalizing a Campaign

• validation and testing
• documenting and marking for deployment