Analyzing Marketing Data: Going Beyond Tabs and Bar Charts with JMP
Business Knowledge Series course
Presented by Walter R. Paczkowski, Ph.D., founder of Data Analytics Corp. and adjunct professor of economics at Rutgers University
Most market research studies and their subsequent reports rely on simple cross-tabulations, or "the tabs," and overworked pie and bar charts. What you need for making powerful marketing decisions is actually buried in your data, not in the tabs. This hands-on course uses a customer satisfaction case study to illustrate the analytical framework for how to use intelligent, logical, and sophisticated analyses and visualizations to extract marketing information.
Learn how to
Who should attend
Before attending this course, you should be familiar with
To gain the most from this course, it is recommended that you first attend the JMP Software: ANOVA and Regression course, or have equivalent experience.
This course addresses JMP software.
Introduction and Motivation
Quantitative Market Research Applications
Analyzing Survey Data
Extending Survey Data: Choice Studies
A Framework for Data Analysis