Business Knowledge Series курс
Автор Mike Patetta, Analytical Training Consultant, Education Division, SAS
This marketing research course shows how to design a discrete choice experiment and how to analyze discrete choice data in SAS software. Analytical advice regarding number of choice sets, the number of alternatives, and number of subjects is also given.
This course includes practice data and exercises.
Изучается
- design a discrete choice study using the market research macros in SAS software
- analyze discrete choice data using the PHREG procedure
- create interaction plots to illustrate the model results.
Аудитория
Market researchers who want to perform discrete choice analysis using SAS software
Доступные форматы обучения | Продолжительность | | |
e-Learning: |
3.5 часа(ов)/180 день доступ |
|
Before attending this course, you should
Используется SAS/STAT ПО