Business Knowledge Series course
Presented by Mike Patetta, Analytical Training Consultant, Education Division, SAS
This marketing research course shows how to design a discrete choice experiment and how to analyze discrete choice data in SAS software. Analytical advice regarding number of choice sets, the number of alternatives, and number of subjects is also given.
This course includes practice data and exercises.
Learn how to
- design a discrete choice study using the market research macros in SAS software
- analyze discrete choice data using the PHREG procedure
- create interaction plots to illustrate the model results.
Who should attend
Market researchers who want to perform discrete choice analysis using SAS software
Formats available | Duration | | |
e-Learning: |
3.5 hours/180 day |
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Before attending this course, you should
- be familiar with DATA step programming and basic SAS procedures for producing summary statistics and graphs, such as the MEANS and GPLOT procedures. You can gain this knowledge by completing the SAS编程 1：要点 course.
- understand statistical concepts such as significance probabilities, multiple linear regression, multiple logistic regression, correlation, n-way analysis of variance, and tests of association. You can gain this knowledge by completing the 统计学 1: 方差分析回归与逻辑回归简介 course.
This course addresses SAS/STAT software.
