Conjoint Analysis: Evaluating Consumer Preferences Using SAS Software
Автор Mike Patetta, Analytical Training Consultant, Education Division, SAS
This course discusses a method in marketing research called conjoint analysis that is used to analyze consumer preferences for products and services.The e-learning version of this course includes data so that you can practice the software demonstration steps in your own SAS environment.Изучается
АудиторияMarket researchers who want to perform conjoint analysis using SAS/STAT and SAS/QC software
Before taking this course, you should be familiar with
In addition, you should understand statistical concepts such as significance probabilities, simple and multiple linear regression, correlation, n-way analysis of variance, and tests of association. You should also be able to create and interpret simple graphical tools such as histograms and scatter plots. You can gain this experience by completing the Статистика 1: Введение в дисперсионный анализ, линейную и логистическую регрессию course.
Используется SAS/STAT ПО
Introduction to Conjoint Analysis