This lecture discusses a method in marketing research called conjoint analysis that is used to analyze consumer preferences for products and services.
Naucz się
- design a conjoint study
- perform a conjoint analysis using the TRANSREG procedure
- perform a market share simulation with products currently in the marketplace.
Kto powinien uczestniczyć
Market researchers who want to perform conjoint analysis using SAS/STAT and SAS/QC software
Dostępne formaty | Długość | | |
e-szkolenie: |
3.5 godziny/180 dzień licencja |
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Before attending this course, you should be familiar with
- DATA step programming
- basic SAS procedures for producing summary statistics and graphs, such as the MEANS and GPLOT procedures. You can gain this experience by completing the Programowanie w SAS część 1: podstawy course.
In addition, you should understand statistical concepts such as significance probabilities, simple and multiple linear regression, correlation, n-way analysis of variance, and tests of association. You should also be able to create and interpret simple graphical tools such as histograms and scatter plots. You can gain this experience by completing the Statystyka 1: wprowadzenie do analizy wariancji, regresji i regresji logistycznej course.
To szkolenie wykorzystuje oprogramowanie SAS/STAT
