Conjoint Analysis: Evaluating Consumer Preferences Using SAS Software
Business Knowledge Series course
This lecture discusses a method in marketing research called conjoint analysis that is used to analyze consumer preferences for products and services.
Learn how to
Who should attendMarket researchers who want to perform conjoint analysis using SAS/STAT and SAS/QC software
Before attending this course, you should be familiar with
In addition, you should understand statistical concepts such as significance probabilities, simple and multiple linear regression, correlation, n-way analysis of variance, and tests of association. You should also be able to create and interpret simple graphical tools such as histograms and scatter plots. You can gain this experience by completing the Statistics 1: Introduction to ANOVA, Regression, and Logistic Regression course.
This course addresses SAS/STAT software.
Introduction to Conjoint Analysis