Getting the Most Out of Testing in Direct/Internet Marketing
Business Knowledge Series course
Presented by Goutam Chakraborty, Ph.D., professor of marketing and founder of the SAS and Oklahoma State University Data Mining Certificate Program
The focus of this course is on improving your ability to test (in the context of direct and Internet marketing) various elements of marketing mix and on analyzing data from these tests. Most of the analyses in this course use the point-and-click interface of SAS Enterprise Guide.
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Who should attend
Interested in this course? Join our interest list and receive course updates and scheduling information as it becomes available.
Before attending this course, you should be acquainted with Microsoft Windows and Windows-based software. In addition, you should have at least an introductory-level familiarity with basic statistics, p-values, and hypothesis testing. Any previous SAS software experience is helpful but not necessary.
This course addresses SAS Enterprise Guide software.
Basics of Testing in Direct and Internet Marketing