Customer Life Cycle Management Using SAS®
Durchgeführt von Goutam Chakraborty, Ph.D., professor of marketing and founder of the SAS and Oklahoma State University Data Mining Certificate Program
Marketing wisdom suggests that firms need to adopt a strategic approach toward understanding valuation of their customers and managing customer life cycle to gain competitive advantage in the marketplace. This course starts by discussing the different paths to customer profitability by linking customer loyalty with profitability and exploring the drivers of profitable customer loyalty. The course covers the popular metrics and methods used to measure customer valuation, including the concept of Customer Lifetime Value (CLV). Also discussed are the different strategies available to managers to maximize CLV over a customer's life cycle.Lernen Sie, wie Sie / Learn how to
Zielgruppe / Who should attendData scientists, business analysts, data analysts, market researchers, marketing analysts, and data miners
Some experience with SAS is helpful, but it is not mandatory.
In diesem Kurs wird mit folgenden Software Modulen gearbeitet: SAS Enterprise Miner Software
Introduction to Customer Lifetime Value and Customer Life Cycle Management