This course provides an overview of SAS Real-Time Decision Manager 6.6 and prepares you to construct inbound marketing decisions using the solution.

• Navigate the SAS Real-Time Decision Manager interface.
• Create campaigns and diagrams using SAS Real-Time Decision Manager.
• Create treatments.
• Arbitrate treatments.
• Create history campaigns.
• Test and validate campaigns.
• Mark campaigns for deployment.

Zielgruppe / Who should attend

Verfügbare Schulungsformen / Formats available	Dauer (kann variieren, Details s. Terminliste)
Präsenzkurs:	2.0 Tage
Live Web Class:	17.5 Stunden	Systemvoraussetzungen
E-Learning:	14 Stunden/180 Tag Lizenz	Systemvoraussetzungen

There are no formal prerequisites for this course. Before attending this course, you should have basic skills using a web browser and software based on the Windows environment, and be familiar with business issues and processes for interactive marketing campaigns.

In diesem Kurs wird mit folgenden Software Modulen gearbeitet / This course addresses SAS Customer Intelligence Tools, SAS Real-Time Decision Manager Software

• Creating and implementing campaigns.
• Working in SAS Customer Intelligence Studio.
• Inbound campaign basics.

• Beginning a campaign with the Start and Reply nodes.
• The Process and Business Rules node.
• Adding Filter and Branch nodes.
• Assigning treatments.
• Assigning reply variable values.

• Calculated variables and the Assignment node.
• Adding a Cross Table node.
• Working with the Subdiagram node.

• Creating treatments.
• Specifying inbound contact rules.
• Creating and using dynamic treatment custom details.
• Updating treatments.

• Assigning treatment eligibility.
• Arbitrating treatments by sorting.
• Arbitrating treatments using self-learner processes.

• Overview of decision campaigns, decision treatment campaigns, and decision treatment campaign sets.
• Creating and using decision treatment campaign sets.

• Validating a campaign and running test cases.
• Documenting and marking for deployment.

• Introduction to the common data model.
• Capturing campaign history data.