In this course, you learn how to build, extend, and maintain the on-premises data needed for SAS 360 Engage: Direct using SAS Information Map Studio.
Learn how to
- Create simple and complex information maps for use in SAS 360 Engage: Direct.
- Specify source tables, data items, and folders for an information map.
- Define and assign subjects for use in Engage: Direct.
- Use the information map to generate metadata tables for Engage: Direct.
Who should attend
Data modelers, SAS Customer Intelligence 360 administrators, and marketing analysts who want to understand how to manage the on-premise data environment for use with Engage: Direct.
You should be familiar with SAS 360 Engage: Direct before taking this course and have a role that involves setting up marketing data.
This course addresses SAS Information Map Studio, SAS Customer Intelligence 360 software.