SAS® 360 Engage: Direct – Defining the Marketing Data
In this course, you learn how to build, extend, and maintain the on-premises data needed for SAS 360 Engage: Direct using SAS Information Map Studio.Learn how to
Who should attendData modelers, SAS Customer Intelligence 360 administrators, and marketing analysts who want to understand how to manage the on-premise data environment for use with Engage: Direct.
You should be familiar with SAS 360 Engage: Direct before taking this course and have a role that involves setting up marketing data.
This course addresses SAS Information Map Studio, SAS Customer Intelligence 360 software.