SAS Marketing Automation: Defining the Data and Structure for Campaigns
This course provides an understanding of how to build, extend, and maintain the information map required in a SAS Marketing Automation 6.6 environment.
The self-study e-learning includes:
Who should attendData modelers, IT administrators, and marketing analysts who want to understand how to set up data for SAS Marketing Automation
Before attending this course, you should have taken the SAS Marketing Automation: Designing and Executing Outbound Marketing Campaigns course or be familiar with SAS Customer Intelligence Studio functionality at the level of that course. Prior experience with SAS Information Map Studio is beneficial but not required.
This course addresses SAS Customer Intelligence Tools, SAS Marketing Automation software.