This course prepares you to manage personalized digital interactions for customers and visitors within an omni-channel environment. The course combines conceptual videos and demonstrations, simulated practice using the software, and informal quizzes.

• Set up for delivery of content.
• Create assets, messages, creatives, segments, and tasks.
• Test creatives Using A/B Test tasks.
• Create activities.

Who should attend

Before viewing this course, you should be familiar with distribution of promotional content. There are no formal prerequisites for the course.

This course addresses SAS Customer Intelligence 360 software.

• Lesson overview.
• SAS Customer Intelligence 360.
• SAS 360 Engage: A closer look.
• The SAS 360 Engage process.
• The SAS 360 Engage components.
• The SAS 360 Engage interface.
• Review.

• Lesson overview.
• Overview of assets.

• Lesson overview.
• Overview of events.

• Lesson overview.
• Creating segments.

• Lesson overview.
• Configuration of spots.
• Data views.
• Data types.
• Review.

• Lesson overview.
• Overview of messages.
• HTML messages.
• Mobile messages.
• Pushing message content.

• Lesson overview.
• Overview of tasks.
• Web tasks.
• Recommendation web tasks.
• Mobile tasks.
• External system tasks.
• Direct Marketing tasks.
• Review.

• Lesson overview.
• A/B testing.
• A/B Test discovered segments.
• Web Multivariate Test tasks.

• Lesson overview.
• Exploring activities.
• Building activity maps.
• Testing activity paths.