Managing and Using the SAS Customer Intelligence Common Data Model
The SAS Customer Intelligence common data model consists of tables that contain information about targeted customers, campaigns, and communications for reporting and follow-up marketing activities. The model also provides operational functionality that maintains real-time customer contact and response history data. For many administrators and users, the common data model is not fully understood. This course demystifies the common data model by presenting an in-depth explanation of its structure, use, and customization.Learn how to properly manage and maintain the common data model to fully support SAS Marketing Automation and SAS Real-Time Decision Manager campaign activities. Specifically, you learn how to
Who should attendSAS Marketing Automation administrators, SAS Real-Time Decision Manager administrators, and SAS Customer Intelligence advanced users who are involved in the initial configuration and on-going management of the common data model.
Before taking this course, you should have some knowledge of database structures, as well as knowledge of SAS Marketing Automation or SAS Real-Time Decision Manager.