SAS® Web Analytics: Creating and Interpreting Reports
This course is for individuals who will use the reporting capabilities of SAS Web Analytics. Attendees learn how to access, create, and interpret reports. In this course you learn how to use traffic reports to monitor the volume of activity on your web site and how to use analytical reports to acquire deeper understanding of customer behavior through advanced analytics.
Zielgruppe / Who should attendBusiness Users and Business Analysts who want to learn how to use SAS Web Analytics to analyze the origin, path, duration of visit, and destination of each visitor to the business Web site.
Before attending this course you should have a basic understanding of web sites and their terminology and you should know the intended business use of the processed data.
In diesem Kurs wird mit folgenden Software Modulen gearbeitet: SAS Customer Intelligence Tools, SAS Web Analytics Software
Introduction to SAS Web Analytics