This course teaches you how to use SAS Marketing Optimization to develop marketing scenarios and interpret the results of the optimization analysis.
Learn how to
- describe the business problems that SAS Marketing Optimization can help solve
- navigate SAS Marketing Optimization
- input data
- create and optimize a scenario
- maintain a model.
Who should attend
Analysts and other marketing professionals who will use SAS Marketing Optimization to plan and optimize outbound customer communications in order to maximize economic outcomes
Formats available | Standard Duration (duration can vary, see event schedule for details) | | |
Classroom: |
2.0 days | | |
Live Web Classroom: |
4 half-day session(s) |
e-Learning: |
14 hours/180 day license |
|
Before attending this course, you should have experience planning marketing campaigns and using spreadsheets. SAS programming experience is not required.
This course addresses SAS Customer Intelligence Tools, SAS/STAT software.