Designing and Executing Marketing Campaigns with SAS Customer Intelligence Studio
This course shows you how to design and execute marketing campaigns using SAS Customer Intelligence Studio. Specifically, you learn how to create a campaign, work with diagrams to create a target population, define the communications, and schedule and execute a campaign. The course also demonstrates how to create different types of subgroups when creating the target population, assign offers to groups, and work with groups having different subjects.
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Who should attend
There are no formal prerequisites for this course. Before attending this course, you should have basic skills using Microsoft Windows and Windows-based software, and be familiar with business issues and processes for marketing campaigns.
This course addresses Customer Intelligence software.
This course is not currently scheduled in the classroom. Contact us to discuss on-site training options for your group.