Best Practices in Cluster Analysis for Customer Relationship Management (CRM)
Business Knowledge Series course
Presented by Donald Wedding, PhD, Consultant
This course focuses on best practices when doing cluster analysis, particularly when applied to CRM. However, the techniques presented are easily applicable to other analytic fields. Students with different backgrounds and skill levels will benefit from the course, which explores theory, practice, and application.Learn how to
Who should attendAnalysts from different backgrounds and with varying skill levels who work with large data sets
Before attending this course, you should have some experience with the SAS programming language and SAS Enterprise Miner, as well as some knowledge about how to develop predictive models. Some experience with clustering is helpful but not required. Managers should have a basic understanding of analytics and how it is applied within their organization.
This course addresses Base SAS, SAS Enterprise Miner software.