Profit-Driven Business Analytics
Business Knowledge Series course
Presented by Bart Baesens, Ph.D. Professor at the School of Management of the University of Southampton (UK); or Wouter Verbeke, Ph.D., Assistant Professor, Business Informatics, University of Brussels (Belgium)
This course provides actionable guidance on optimizing the use of data to add value and drive better business decisions. Combining theoretical and technical insights into daily operations and long-term strategy, this course acts as a development manual for practitioners who seek to conceive, develop, and manage advanced analytical models. Detailed discussion delves into the wide range of analytical approaches and modeling techniques that can help maximize business payoff, and the instructor team draws upon their recent research to share deep insights about optimal strategy. Real-life case studies and examples illustrate these techniques at work, and provide clear guidance for implementation in your own organization. From step-by-step instruction on data handling, to analytical fine-tuning, to evaluating results, this course provides invaluable guidance for practitioners seeking to reap the advantages of true profit-driven business analytics.Learn how to
Who should attendData scientists, business analysts, senior data analysts, quantitative analysts, data miners, senior CRM analysts, marketing analysts, risk analysts, analytical model developers, online marketers, and marketing modelers in the following industries: banking and finance, insurance, Telco, online retailers, advertising, Pharma
Before attending this course, you should know how to do the following:
Prior knowledge of SAS is helpful but not necessary.