Maximizing Campaign Efficiency with SAS Marketing Optimization
There is a newer version of this course.Please see the schedule for the new SAS Marketing Optimization: Maximizing Campaign Efficiency course.
This course teaches you how to use SAS Marketing Optimization to develop marketing scenarios and interpret the results of the optimization analysis.
Learn how to
Who should attend
Before attending this course, you should have experience planning marketing campaigns and using spreadsheets. SAS programming experience is not required.
This course addresses Customer Intelligence, SAS/STAT software.