Maximizing Campaign Efficiency with SAS Marketing Optimization
There is a new version of this course. Please see SAS Marketing Optimization: Maximizing Campaign Efficiency
This course teaches you how to use SAS Marketing Optimization to develop marketing scenarios and interpret the results of the optimization analysis.
Learn how to
Who should attendAnalysts and other marketing professionals who will use SAS Marketing Optimization to plan and optimize outbound customer communications in order to maximize economic outcomes
Before attending this course, you should have experience planning marketing campaigns and using spreadsheets. SAS programming experience is not required.
This course addresses SAS Customer Intelligence Tools, SAS/STAT software.