Explaining Analytics to Decision Makers: Insights to Action
Business Knowledge Series course
Presented by Jeff Zeanah, President of Z Solutions, Inc.
Success in analytics means getting your work applied. Getting your work applied means getting your work understood. Getting your work understood means using a different set of tools than those you used to develop your work.
This course discusses the major impediments to the effective communication of analytics and presents solutions. You will learn a variety of approaches including visualizations, foreshadowing, messaging, interpersonal communications, presentations, and most importantly, understanding your audience and adapting your message to the audience. Each approach is explored and the role in the whole of the communication process is considered.
A framework is presented to help think through the process. An individual can use this framework to plan personal communication efforts. An organization can use this framework to develop an expectation of communication for all levels of the organization.
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Who should attend
Interested in this course? Join our interest list and receive course updates and scheduling information as it becomes available.
No previous courses are required. It is recommended that you have a basic working knowledge of analytics and/or statistics.
This course addresses SAS/STAT software.
The Role of Analytics