This course provides an overview of SAS Real-Time Decision Manager 6.3 and prepares you to construct inbound marketing decisions using the solution.

Learn how to

• describe the components of SAS Customer Intelligence
• navigate the SAS Real-Time Decision Manager Interface
• create campaigns and diagrams using SAS Real-Time Decision Manager
• test and validate the campaigns and diagrams
• deploy campaigns.

Who should attend

Anyone responsible for designing, implementing, and testing marketing campaigns using SAS Real-Time Decision Manager

Formats available	Duration
Classroom:	3.5 hours
Live Web Classroom:	4 half-day session(s)

Before attending this course, participants should be familiar with the business objectives of, and common processes for, employing interactive marketing campaigns.

This course addresses SAS Customer Intelligence Tools, SAS Real-Time Decision Manager software.

Introduction to SAS Real-Time Decision Manager

• introduction
• behind the scenes

Navigating the Interface

• exploring SAS Real-Time Decision Manager
• exploring the Required and Decision nodes

The Course Scenario

• course scenario

Beginning a Campaign

• beginning steps
• adding Decision nodes
• applying treatments to a campaign
• testing a campaign

Arbitration

• arbitrating treatments

The Subdiagram and Analytical Nodes

• calculated variables
• the Cross-Table node
• the Subdiagram node

Treatments

• creating treatments
• dynamic treatments
• staged treatments
• updating treatments

Decision Treatment Campaigns and Campaign Sets

• overview of campaigns, treatment campaigns, and treatment campaign sets
• creating decision treatment campaigns
• creating decision treatment campaign sets

Documenting a Campaign and Marking for Deployment

• review
• documenting a campaign
• marking a campaign for deployment

Reporting and The Common Data Model

• what is the common data model
• creating and publishing history campaigns