Design of Experiments for Direct Marketing
This course teaches you how to design marketing experiments with more than one factor and how to maximize the information that is gleaned from a marketing campaign.Learn how to
Who should attendBusiness analysts and market researchers with experience using regression analysis
Before attending this course, you should have completed the Statistics 2: ANOVA and Regression course or equivalent training and have experience with regression models.
This course addresses SAS/GRAPH, SAS/QC, SAS/STAT software.
This course also addresses SAS/IML and SAS STAT. Without SAS/IML software you can still generate many of the designs used in this course. Without SAS/QC, none of the designs in the final chapter can be generated.