This course shows you how to design and execute marketing campaigns using SAS Customer Intelligence Studio 6.6. Specifically, you learn how to create a campaign, work with nodes to define the campaign audience, set up a Communication node, assign offers to groups, and schedule and execute a campaign. The course also addresses how to create different types of subgroups when you create the target population, set up A/B tests, and work with groups that have different subjects.

The self-study e-learning includes:

• Annotatable course notes in PDF format.
• Virtual lab time to practice.

• Use SAS Customer Intelligence Studio.
• Define the target groups and subgroups for a marketing campaign.
• Set up holdout control groups.
• Schedule and execute campaigns.
• Generate and view export files and reports.
• Manage and monitor campaigns.

Zielgruppe / Who should attend

Verfügbare Schulungsformen / Formats available	Dauer (kann variieren, Details s. Terminliste)
Präsenzkurs:	1.5 Tage
Live Web Class:	10.5 Stunden	Systemvoraussetzungen
E-Learning:	10.5 Stunden/180 Tag Lizenz	Systemvoraussetzungen

There are no formal prerequisites for this course. Before attending this course, you should have basic skills using Microsoft Windows and software based on the Windows environment, and be familiar with business issues and processes for marketing campaigns.

In diesem Kurs wird mit folgenden Software Modulen gearbeitet / This course addresses SAS Customer Intelligence Tools, SAS Marketing Automation Software

• Course overview.
• SAS Marketing Automation overview.

• Creating a new campaign.
• Defining the target audience.
• Using cells.
• Creating a calculated data item (self-study).

• Choosing a communication channel.
• Assigning an offer.
• Scheduling and executing a campaign.
• Monitoring responses.

• Creating subgroups using the Split node.
• Testing competing offers.
• Prioritization.

• Introduction to subjects.
• Data-item-subject relationships.

• Creating documents.
• Creating SAS Visual Analytics reports and other reports.
• Report linking.
• Executing custom tasks.