This course provides an understanding of how to build, extend, and maintain the information map required in a SAS Marketing Automation 6.5 environment.

Learn how to

• create simple and complex information maps for use in SAS Marketing Automation 6
• use the information map to generate metadata tables for SAS Marketing Automation 6
• create a business context and the necessary definitions to support the creation of marketing campaigns.

Who should attend
Data modelers, IT administrators, and marketing analysts who want to understand how to set up data for SAS Marketing Automation

Formats available	Standard duration
Classroom:	1.5 days
Live Web Classroom:	3 half-day sessions	System Requirements

Before attending this course, you should have taken the SAS Marketing Automation: Designing and Executing Outbound Marketing Campaigns course or be familiar with SAS Customer Intelligence Studio functionality at the level of that course. Prior experience with SAS Information Map Studio is beneficial but not required.

This course addresses SAS Customer Intelligence Tools software.

• course overview
• overview of SAS Marketing Automation (self-study)

• overview
• specifying source tables
• data items and folders
• defining subjects
• assigning subjects
• setting up metadata tables

• creating metadata tables
• updating metadata

• working with multiple source tables
• defining and assigning multiple subjects
• validating the information map

• introduction
• creating campaign definitions
• creating export and communication definitions
• using the common data model (self-study)

• using measures
• calculated data items