This course provides an understanding of how to build, extend, and maintain the information map required in a SAS Marketing Automation 6.6 environment.
The self-study e-learning includes:
- Annotatable course notes in PDF format.
- Virtual lab time to practice.
Apprendre à
- Create simple and complex information maps for use in SAS Marketing Automation 6.
- Use the information map to generate metadata tables for SAS Marketing Automation 6.
- Create a business context and the necessary definitions to support the creation of marketing campaigns.
A qui s’adresse cette formation ?
Data modelers, IT administrators, and marketing analysts who want to understand how to set up data for SAS Marketing Automation
Formats de formation disponibles | Durée standard (peut varier selon les sessions. Se référer au calendrier) | | |
Formations à distance: |
3 sessions d'une demi-journée chacune |
e-Learning: |
10.5 heures/180 jour licence |
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Before attending this course, you should have taken the SAS Marketing Automation: Designing and Executing Outbound Marketing Campaigns course or be familiar with SAS Customer Intelligence Studio functionality at the level of that course. Prior experience with SAS Information Map Studio is beneficial but not required.
Cette formation concerne SAS Customer Intelligence Tools, SAS Marketing Automation logiciel
