This course shows you how to design and execute marketing campaigns using SAS Customer Intelligence Studio 6.3. Specifically, you learn how to create a campaign, work with nodes to define the campaign audience, set up a Communication node, assign offers to groups, and schedule and execute a campaign. The course also addresses how to create different types of subgroups when you create the target population, set up A/B tests, and work with groups that have different subjects.
Learn how to
- use SAS Customer Intelligence Studio
- define the target groups and subgroups for a marketing campaign
- set up holdout control groups
- schedule and execute campaigns
- validate selections using reports
- manage and monitor campaigns.
Who should attend
Users of SAS Marketing Automation who want to learn how to use SAS Customer Intelligence Studio to create marketing campaigns
Formats available | Standard Duration (duration can vary, see event schedule for details) | | |
Classroom: |
2 days | | |
Live Web Classroom: |
3 half-day session(s) |
e-Learning: |
10.5 hours/180 day license |
|
There are no formal prerequisites for this course. Before attending this course, you should have basic skills using Microsoft Windows and software based on the Windows environment, and be familiar with business issues and processes for marketing campaigns.
This course addresses SAS Customer Intelligence Tools, SAS Marketing Automation software.
