SAS Marketing Optimization
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SAS® Marketing Optimization: Maximizing Campaign Efficiency
This course teaches you how to use SAS Marketing Optimization 6.5, develop marketing scenarios, and interpret the results of the optimization analysis.
The self-study e-learning includes:
SAS® Marketing Optimization: Overview
This overview course introduces key concepts, terminology, and functionality for SAS Marketing Optimization, and the instructor provides demonstrations. If you want hands-on practice using the solution, you might be interested in the SAS® Marketing Optimization: Maximizing Campaign Efficiency course.