SAS Social Network Analysis Server
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Social Network Analysis for Business Applications
Go beyond the traditional clustering and predictive models to identify patterns in your business data. Social network analysis describes customers' behavior, but not in terms of their individual attributes. Rather than basing models on static individual profiles, social network analysis depicts behavior in terms of how individuals relate to each other. In practical terms this approach highlights connections between individuals and how important they might be in viral effect throughout communities. For business purposes social network analysis can be employed to avoid churn, diffuse products and services, detect fraud and abuse, among many other applications. This course shows you how to analyze your customers, focusing on their relationships within the network, and, therefore, how to exploit their roles in the communities identified to improve business performance.
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