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SAS Marketing Automation

Title Level Training Formats
SAS® Marketing Automation: Overview
This overview course introduces key concepts, terminology, and functionality for SAS Marketing Automation, and the instructor provides demonstrations. If you want hands-on practice using the solution, you might be interested in the SAS® Marketing Automation: Designing and Executing Outbound Marketing Campaigns course.

1 Beginner Classroom Live Web Classroom
SAS® Marketing Automation: Designing and Executing Outbound Marketing Campaigns
This course shows you how to design and execute marketing campaigns using SAS Customer Intelligence Studio 6.5. Specifically, you learn how to create a campaign, work with nodes to define the campaign audience, set up a Communication node, assign offers to groups, and schedule and execute a campaign. The course also addresses how to create different types of subgroups when you create the target population, set up A/B tests, and work with groups that have different subjects.

2 Fundamental Classroom Live Web Classroom
SAS® Marketing Automation: Administration
This course provides the detailed administrative knowledge and skills that you need in order to maintain, customize, tune, and troubleshoot an existing implementation of SAS Marketing Automation.

3 Intermediate e-Learning
SAS® Marketing Automation: Advanced Campaign Design
This course consists of a collection of videos covering advanced topics in SAS Marketing Automation. Specifically, you learn how to create, execute, and evaluate advanced campaign scenarios. The library format of the course, along with the discrete nature of each topic, gives you the flexibility to explore the following topics in any order you choose:
  • campaign design principles and best practices
  • the Common Data Model
  • advanced use of calculated data items
  • advanced use of custom details
  • custom SAS processing in Marketing Automation
  • cross campaign prioritization
  • advanced reporting
  • advanced use of treatments
  • seed lists
  • scheduling
  • defining and refining output
  • alerts and notifications.

3 Intermediate e-Learning