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SAS Marketing Automation

Titlul Nivel Formatul cursurilor
SAS Marketing Automation: Diseño y Ejecución de Campañas
Este curso le muestra cómo diseñar y ejecutar campañas de marketing con SAS Customer Intelligence Studio 6.5. En concreto, aprenderá cómo crear una campaña, trabajar con nodos para definir el público de la campaña, configurar un nodo de comunicación, asignar ofertas a grupos y programar y ejecutar una campaña. El curso también trata sobre cómo crear diferentes tipos de subgrupos cuando se crea la población objetivo, configurar el test A / B y se trabaja con grupos que tienen asuntos diferentes.

2 Nivel de bază Live Web Classroom e-Learning
SAS Marketing Automation: Defining the Data and Structure for Campaigns
This course provides an understanding of how to build, extend, and maintain the information map required in a SAS Marketing Automation 6.5 environment.

The self-study e-learning includes:

  • Annotatable course notes in PDF format.
  • Virtual Lab time to practice.

3 Nivel mediu e-Learning
Designing the Database to Support SAS Marketing Automation Free e-learning
This course prepares you to optimally design a database to support SAS Marketing Automation.

3 Nivel mediu e-Learning
SAS Marketing Automation: Advanced Campaign Design
This course consists of a collection of videos covering advanced topics in SAS Marketing Automation. Specifically, you learn how to create, execute, and evaluate advanced campaign scenarios. The library format of the course, along with the discrete nature of each topic, gives you the flexibility to explore the following topics in any order you choose:
  • campaign design principles and best practices
  • the Common Data Model
  • advanced use of calculated data items
  • advanced use of custom details
  • custom SAS processing in Marketing Automation
  • cross campaign prioritization
  • advanced reporting
  • advanced use of treatments
  • seed lists
  • scheduling
  • defining and refining output
  • alerts and notifications.

3 Nivel mediu e-Learning
SAS Marketing Automation: Administration
This course provides the detailed administrative knowledge and skills that you need in order to maintain, customize, tune, and troubleshoot an existing implementation of SAS Marketing Automation.

3 Nivel mediu e-Learning
Managing and Using the SAS Customer Intelligence Common Data Model Free e-learning
The SAS Customer Intelligence common data model consists of tables that contain information about targeted customers, campaigns, and communications for reporting and follow-up marketing activities. The model also provides operational functionality that maintains real-time customer contact and response history data. For many administrators and users, the common data model is not fully understood. This course demystifies the common data model by presenting an in-depth explanation of its structure, use, and customization.

3 Nivel mediu e-Learning