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SAS Marketing Automation

Titolo Livello Formato del corso
SAS Marketing Automation: Designing and Executing Outbound Marketing Campaigns
This course shows you how to design and execute marketing campaigns using SAS Customer Intelligence Studio 6.5. Specifically, you learn how to create a campaign, work with nodes to define the campaign audience, set up a Communication node, assign offers to groups, and schedule and execute a campaign. The course also addresses how to create different types of subgroups when you create the target population, set up A/B tests, and work with groups that have different subjects.

The self-study e-learning includes

  • Annotatable course notes in PDF format.
  • Virtual Lab time to practice.

2 Principiante Live Web Classroom e-Learning
Designing the Database to Support SAS Marketing Automation Free e-learning
This course prepares you to optimally design a database to support SAS Marketing Automation.

3 Intermedio e-Learning
SAS Marketing Automation: Advanced Campaign Design
This course consists of a collection of videos covering advanced topics in SAS Marketing Automation. Specifically, you learn how to create, execute, and evaluate advanced campaign scenarios. The library format of the course, along with the discrete nature of each topic, gives you the flexibility to explore the following topics in any order you choose:
  • campaign design principles and best practices
  • the Common Data Model
  • advanced use of calculated data items
  • advanced use of custom details
  • custom SAS processing in Marketing Automation
  • cross campaign prioritization
  • advanced reporting
  • advanced use of treatments
  • seed lists
  • scheduling
  • defining and refining output
  • alerts and notifications.

3 Intermedio e-Learning
SAS Marketing Automation: Administration
This course provides the detailed administrative knowledge and skills that you need in order to maintain, customize, tune, and troubleshoot an existing implementation of SAS Marketing Automation.

3 Intermedio e-Learning
Managing and Using the SAS Customer Intelligence Common Data Model Free e-learning
The SAS Customer Intelligence common data model consists of tables that contain information about targeted customers, campaigns, and communications for reporting and follow-up marketing activities. The model also provides operational functionality that maintains real-time customer contact and response history data. For many administrators and users, the common data model is not fully understood. This course demystifies the common data model by presenting an in-depth explanation of its structure, use, and customization.

3 Intermedio e-Learning
SAS Marketing Automation: Defining the Data and Structure for Campaigns
This course provides an understanding of how to build, extend, and maintain the information map required in a SAS Marketing Automation 6.5 environment.

The self-study e-learning includes:

  • Annotatable course notes in PDF format.
  • Virtual Lab time to practice.

3 Intermedio Live Web Classroom e-Learning