SAS Content Categorization
Text Analytics and Sentiment Mining Using SAS
Big data: it's unstructured, it's coming at you fast, and there's a lot of it. In fact, the majority of big data is unstructured and text oriented, thanks to the proliferation of online sources such as blogs, e-mails, and social media. While the amount of textual data are increasing rapidly, businesses' ability to summarize, understand, and make sense of such data for making better business decisions remain challenging. No marketing or customer intelligence program can be effective today without thoroughly understanding how to analyze textual data. Emphasizing practical skills as well as providing theoretical knowledge, this hands-on course takes a comprehensive look at how to organize, manage, and mine textual data for extracting insightful information from large collections of documents and using such information for improving business operations and performance.