Bookstore
     
Training Console
  |  
800-727-0025

Customer Intelligence

Title Level Training Formats
SAS Real-Time Decision Manager: Defining Resources for Inbound Campaigns
This course provides an overview of SAS Real-Time Decision Manager 6 and prepares you to build the resources needed to construct inbound marketing decisions using the solution.

2 Fundamental e-Learning
SAS Marketing Automation: Administration
This course provides the detailed administrative knowledge and skills that you need in order to maintain, customize, tune, and troubleshoot an existing implementation of SAS Marketing Automation.

3 Intermediate e-Learning
SAS Marketing Automation: Advanced Campaign Design New
This course is comprised of a collection of videos covering advanced topics in SAS Marketing Automation. Specifically, you learn how to create, execute, and evaluate advanced campaign scenarios. The library format of the course, along with the discrete nature of each topic, gives you the flexibility to explore the following topics in any order you choose:
  • campaign design principles and best practices
  • the Common Data Model
  • advanced use of calculated data items
  • advanced use of custom details
  • custom SAS processing in Marketing Automation
  • cross campaign prioritization
  • advanced reporting
  • advanced use of treatments
  • seed lists
  • scheduling
  • defining and refining output
  • alerts and notifications.

3 Intermediate e-Learning
SAS Real-Time Decision Manager: Creating and Managing Campaigns
This course provides an overview of SAS Real-Time Decision Manager 6.3 and prepares you to construct inbound marketing decisions using the solution.

2 Fundamental Classroom Live Web Classroom
SAS Marketing Automation: Designing and Executing Outbound Marketing Campaigns
This course shows you how to design and execute marketing campaigns using SAS Customer Intelligence Studio 6.3. Specifically, you learn how to create a campaign, work with nodes to define the campaign audience, set up a Communication node, assign offers to groups, and schedule and execute a campaign. The course also addresses how to create different types of subgroups when you create the target population, set up A/B tests, and work with groups that have different subjects.

2 Fundamental Classroom Live Web Classroom
SAS Marketing Optimization: Maximizing Campaign Efficiency
This course teaches you how to use SAS Marketing Optimization 6.3 to develop marketing scenarios and interpret the results of the optimization analysis.

2 Fundamental Classroom Live Web Classroom
SAS Real-Time Decision Manager: Overview
This overview course introduces key concepts, terminology and functionality for SAS Real-Time Decision Manager, and the instructor provides demonstrations. If you want hands-on practice using the solution, you might be interested in the course SAS Real-Time Decision Manager: Creating and Managing Campaigns.

0 No level Classroom Live Web Classroom
SAS Marketing Automation: Overview
This overview course introduces key concepts, terminology, and functionality for SAS Marketing Automation, and the instructor provides demonstrations. If you want hands-on practice using the solution, you might be interested in the SAS Marketing Automation: Designing and Executing Outbound Marketing Campaigns course.

0 No level Classroom Live Web Classroom
SAS Marketing Optimization: Overview
This overview course introduces key concepts, terminology, and functionality for SAS Marketing Optimization, and the instructor provides demonstrations. If you want hands-on practice using the solution, you might be interested in the SAS Marketing Optimization: Maximizing Campaign Efficiency course.

0 No level Classroom Live Web Classroom
SAS Adaptive Customer Experience: Working with the Data Model
This course addresses SAS Adaptive Customer Experience 6.1. Topics include the data model, querying data marts, and creating analytic marts.

3 Intermediate Classroom Live Web Classroom
SAS Marketing Automation: Defining the Data and Structure for Campaigns
This course provides an understanding of how to build, extend, and maintain the information map required in a SAS Marketing Automation 6 environment.

3 Intermediate Classroom Live Web Classroom