Bookstore
  • Cart  |
  • Print  |
  • Feedback  |
Training Console
  |  
800-333-7660

Customer Intelligence

Title Level Training Formats
Introduction to SAS for Customer Experience Analytics
This SAS e-Lecture introduces SAS for Customer Experience Analytics, the business problems that the solution addresses, its high-level architecture, and the courses that are available for different types of users.

1 Beginner e-Learning
SAS Real Time Decision Manager: Creating and Managing Campaigns
This course provides students with the essential knowledge of SAS Real-Time Decision Manager 6 that is needed in order to construct inbound marketing campaigns.

2 Fundamental Classroom Live Web Classroom
SAS Marketing Automation: Designing and Executing Outbound Marketing Campaigns New
This course shows you how to design and execute marketing campaigns using SAS Customer Intelligence Studio 6. Specifically, you learn how to create a campaign, work with nodes to define the campaign audience, set up a communication node, assign offers to groups, and schedule and execute a campaign. The course also addresses how to create different types of subgroups when creating the target population, set up A/B tests, and work with groups having different subjects.

2 Fundamental Classroom Live Web Classroom
SAS Marketing Optimization: Maximizing Campaign Efficiency
This course teaches you how to use SAS Marketing Optimization 6 to develop marketing scenarios and interpret the results of the optimization analysis.

2 Fundamental Classroom Live Web Classroom
SAS Marketing Automation: Defining the Data and Structure for Campaigns
This course provides an understanding of how to build, extend, and maintain the information map required in a SAS Marketing Automation 6 environment.

3 Intermediate Classroom Live Web Classroom
SAS Adaptive Customer Experience: Working with the Data Model
This course addresses SAS Adaptive Customer Experience 6.1. Topics include the data model, querying data marts, and creating analytic marts.

3 Intermediate Classroom Live Web Classroom