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Customer Intelligence

Title Level Training Formats
SAS Real-Time Decision Manager: Defining Resources for Inbound Campaigns
This course provides an overview of SAS Real-Time Decision Manager 6 and prepares you to build the resources needed to construct inbound marketing decisions using the solution.

2 Fundamental e-Learning
SAS Real-Time Decision Manager: Creating and Managing Campaigns
This course provides an overview of SAS Real-Time Decision Manager 6.3 and prepares you to construct inbound marketing decisions using the solution.

2 Fundamental Classroom Live Web Classroom
SAS Marketing Automation: Designing and Executing Outbound Marketing Campaigns
This course shows you how to design and execute marketing campaigns using SAS Customer Intelligence Studio 6.3. Specifically, you learn how to create a campaign, work with nodes to define the campaign audience, set up a Communication node, assign offers to groups, and schedule and execute a campaign. The course also addresses how to create different types of subgroups when you create the target population, set up A/B tests, and work with groups that have different subjects.

2 Fundamental Classroom Live Web Classroom
SAS Marketing Optimization: Maximizing Campaign Efficiency
This course teaches you how to use SAS Marketing Optimization 6.3 to develop marketing scenarios and interpret the results of the optimization analysis.

2 Fundamental Classroom Live Web Classroom
SAS Adaptive Customer Experience: Working with the Data Model
This course addresses SAS Adaptive Customer Experience 6.1. Topics include the data model, querying data marts, and creating analytic marts.

3 Intermediate Classroom Live Web Classroom
SAS Marketing Automation: Defining the Data and Structure for Campaigns
This course provides an understanding of how to build, extend, and maintain the information map required in a SAS Marketing Automation 6 environment.

3 Intermediate Classroom Live Web Classroom